Determine this within 30 seconds of the subscriber experiencing a dropped call.Were also in the top tier of customers based on lifetime value to the operator.Experienced a dropped call anywhere on the mobile operator’s network.This campaign had strenuous requirements, including realtime target selection of customers who met the following criteria: This solution was used to send specific messages to subscribers about to enter the subway-to inform and provide an incentive to try the carrier’s WiFi.Ī second example was a campaign to communicate with subscribers within 30 seconds of experiencing a dropped call on the network. Yet, their WiFi service was not getting expected “take” rates. The carrier’s normal coverage was not as effective underground, so they invested heavily in WiFi networks in the subway. One example was specific location-based marketing: to identify subscribers that were approaching a subway entrance. In addition, the client realized improved efficiency of marketing expenditures and was able to generate additional revenue from marketing agencies. This resulted in wider coverage for targeted marketing messages. This client benefited by improved targeting of, and interaction with customers on multiple devices-not just smart phones. A single unit of our solution is capable of ingesting data up to 10TB/hr and it has linear scalability (i.e., 20TB/hr with two units). We loaded the network control data in a realtime streaming mode for more than 10 million subscribers. We ran realtime analytics models to identify patterns in the subscriber location data and to act upon the targeted behavior event. We stored raw data as it was received for historical trends and analytics. An overview of the solution that we implemented is depicted below: We bundled several existing assets from Pivotal together with EMC Professional Services to create an overall realtime analytics service solution for this carrier. In addition, they desired additional, textured information to improve the quality of their network operations and provide enhanced customer service for their most important customers. So without further intro…Ī global mobile communications service provider wanted to understand customer location and travel patterns to support realtime promotions, advertising and up-sell of services. Small Business Partner Outreach Program.Energy, Climate Action & Sustainability.
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